In a 3-minute trailer released by NRA All Access earlier this week, we get a glimpse of the discipline that is the life of Cam Hanes.  Regarded as one of today’s premier bowhunters, Cam pushes the envelope and is a daily inspiration to his growing legion of fans.

Amassing close to 186,000 Facebook fans, 127,000 Instagram followers and nearly 63,000 YouTube subscribers, Cam’s “nobody cares, work harder” attitude is spreading like wildfire.

The attention-grabbing trailer depicts Hanes hitting the gym, shooting his bow and reflecting briefly on his childhood, as he embarks on his journey to become the ultimate predator.

The full episode airs on the Outdoor Channel March 23, 2016 at 6:30pm EST.

Watch the Trailer Below: